WhatsApp Ecommerce Catalogue

WhatsApp Ecommerce Catalogue is a robust feature that empowers businesses to showcase and manage their products or services directly within the WhatsApp messaging platform. This tool serves as a virtual storefront, allowing businesses to create a catalog of their offerings, complete with product descriptions, images, pricing, and direct links for easy purchase.


To create a catalog and integrate it with Bulkwise Automation, follow the below steps.

  1. Create an eCommerce Catalog
    • Go to business.facebook.com.
    • Click on the `All Tools` menu.
    • Click on `Create` and give the template a name.
    • Select `Commerce`.
    • It will redirect you to the Commerce Manager.
    • From the top right corner, click on the profile and select your business account.
    • Click on the `Add Catalogue` button.
    • Choose the catalog type as `E-Commerce`.
    • Select `Online` or `Local Products` based on your business type, then click `Next`.
    • Choose the upload method (Upload Product Info or Connect a partner platform). For now, select the Upload Product Info.
    • In the catalog owner section, select your business if you have multiple businesses.
    • Give a name to the catalog and click `Create`.

  2. Add Products to the Catalog Manually
    • Click on `View Catalog`.
    • Click on the `Add Items` button.
    • Choose to add products manually.
    • Click `Next`.
    • Upload product images.
    • Enter the product title and description.
    • Provide the product`s website link.
    • Set the price and sale price (if applicable).
    • Optionally, select a Facebook product category and condition.
    • Configure availability and status options.
    • Brand name and content IDs are optional.
    • Click `Upload Items`.

  3. Connect the Catalog to WhatsApp
    • From the `All Tools` menu, select `WhatsApp Manager`.
    • Under Account Tools, click on `Catalogue`.
    • Click on the `Choose Catalogue` button.
    • Select the catalog.
    • Click on the `Connect Catalogue` button.

  4. Use the Catalog on WhatsApp
    • Go to `Connect Account`.
    • Choose the WhatsApp account.
    • Click on the `Synchronize` button.

  5. Configure Catalog Settings
    • Go to the eCommerce catalog.
    • You`ll find the catalog name and ID. There`s an option to enable or disable the public status.
    • Under `Actions`, you can view catalog products. Synchronize any added or updated products.
    • Select products and click `Synchronize`.
    • You can also synchronize the full catalog.
    • You can copy the catalog URL to share with your users.
    • Remove the catalog by clicking the delete button.

  6. Configure Message Templates and Settings
    • Scroll down to `Catalog Manager`.
    • Edit the message for the Checkout URL and Reminder.
    • You can rewrite the message but don`t change the Checkout URL.
    • Add the payment method in Payment Settings (multiple options available).
    • Configure cart settings, including tax percentage and shipping charges.
    • Set up an abandoned cart reminder message and select the timing.
    • You can view catalog orders and change the status of an order from the `Catalogue Order` at the top of the page.

  7. Using the Catalog on WhatsApp
    • When a user clicks on the catalog link you shared, the catalog will open on their WhatsApp.
    • They can add products to the cart and proceed to checkout.
    • Users will receive a checkout link on their WhatsApp.
    • They can complete the purchase on the checkout page.
    • Configure cart settings, including tax percentage and shipping charges.
    • Set up an abandoned cart reminder message and select the timing.
    • You can view catalog orders and change the status of an order from the `Catalogue Order` at the top of the page.

This step-by-step documentation should help users create an eCommerce catalog and use it on WhatsApp following your provided script.